Success Stories

Americana- Kuwait Meat Division Replacement of Sodium Nitrite used in cured Mortadella and cold cuts and increasing the product shelf life (Phase 2)

BRIEF DESCRIPTION OF THE COMPANY

The Americana Group is one of the most successful organizations in the Middle East region. The group is considered one of the largest food manufacturing and distributing companies in the region. The group was founded back in Kuwait in 1964, and introduced the concept of QSR’s (Quick serving Restaurants) in the regional market in 1970. The group with its two divisions operates 1800 restaurants across the region as well as 29 food production sites across the UAE, KSA, Kuwait and Egypt, offering the safest, most reliable and best quality food.

HOW DID YOU FIND OUT ABOUT KFAS, AND THE ENTERPRISE SUPPORT PROGRAM?

Through Co-funding seminar organized by KFAS.

WHAT WAS THE PROBLEM YOU WERE TRYING TO SOLVE?

Quality Improvement and shelf life prolongation of cured Mortadella and cold cuts

RESEARCH INSTITUTION

Fraunhofer Institute for process engineering and packaging IVV in Freising - Germany

PROJECT DESCRIPTION

Project objective is to replace sodium nitrite used in cured Mortadella and cold cuts through providing a bench mark sample of standard and modified Mortadella for storage test through finding natural replacement of sodium nitrite –This was done by primarily identifying the replacements for the key ingredients and monitoring the stability in the product mix.

HOW DID KFAS HELP WITH YOUR PROJECT?

KFAS played an essential role in this project by:

Connecting us to the research institution.
Facilitating discussions with the research institution.
Co-funding the project.
Organizing Seminars to celebrate the progress of the project..

TO WHAT EXTENT DID KFAS ADD ADDITIONAL VALUE TO YOUR PROJECT?

KFAS provided us with full support in hosting and organizing the discussion with the research institute which was an essential part towards project completion.

WHAT WAS THE STI RELATED SOLUTION NEEDED FOR YOUR PROJECT?

Testing of new, advanced technology material

Quality Improvements of Products

WORKING WITH THE RESEARCH INSTITUTE

KFAS nominated this institute based on the project criteria and expected outcomes from the project specified by our company

We then continued with a lot of technical discussions, seminars and conference calls to explain our requirements and fine tune the project requirements as per our standards and needs.

PROJECT IMPACT

1-Leading to better sales activity and market share.

2-The improvement in the cold cuts will lead to sustainable advantages.

3-Putting the customer to be ahead of all decisions – providing the customer with the best products.

WOULD YOU REAPPLY TO A KFAS PROGRAM?

Yes. 

BECAUSE OF THIS PROJECT, ARE YOU LIKELY TO INVEST FURTHER IN RESEARCH & DEVELOPMENT?

Surely, R&D is always the first step to improve and innovate. This project helps to show the true value of R&D and emphasizes on the importance of investment in R&D activities whether in-house R&D or by cooperation with professional institutes.

WOULD YOU RECOMMEND KFAS PROGRAMS TO OTHER COMPANIES?

Yes

As KFAS’s program helped us to work with professional institute towards improving our product profile. And the co-funding support has encouraged our company to move in this direction.

Download PDF